This Privacy Policy describes how Monstera Real Estate ("Monstera," "we," "us," or "our"), in partnership with North Group Real Estate, collects, uses, and protects your personal information when you interact with us — via our website, phone, text message, email, or social media advertising.
1. Information We Collect
- Contact information: Name, email address, phone number, mailing address
- Property preferences: Budget, neighbourhoods, property type, timeline
- Communication records: Emails, calls, and text messages exchanged with our team
- Lead form submissions: Information submitted through our website or Facebook Lead Ads
- Device and usage data: IP address, browser type, and pages visited (via cookies and analytics tools)
2. How We Use Your Information
- Respond to your inquiries and provide real estate services
- Send property listings, market updates, and relevant information
- Schedule and confirm appointments and property showings
- Send text messages and emails as described below
- Improve our website and marketing
- Comply with legal and regulatory obligations
3. SMS / Text Messaging
SMS Consent and Opt-In
By providing your mobile phone number to Monstera Real Estate — through our website, a Facebook Lead Ad, a web form, or verbal consent — you agree to receive SMS text messages from us. Types of messages include:
- Property listing alerts and market updates
- Appointment reminders and confirmation messages
- Follow-up messages from our agents
- Real estate tips and educational content
- Responses to inquiries you have submitted
Message frequency: Varies based on your stage in the process. Up to 5 messages per week.
Message and data rates: Msg & data rates may apply depending on your carrier and plan.
How to Opt Out of SMS:
- Reply STOP to any text message to unsubscribe immediately
- Reply HELP for assistance
- Email emma.pace@monstera.ca to request removal
After opting out, you'll receive one confirmation message and no further texts. Consent to receive SMS messages is not a condition of purchase or service.
We do not sell or share your mobile number with third parties for their own marketing purposes. Your information may be shared with our technology providers solely to deliver messages on our behalf.
4. Sharing Your Information
We do not sell your personal information. We may share it with:
- North Group Real Estate: As our partner brokerage, agents at North Group may access your information to provide services
- Service providers: CRM platforms (GoHighLevel), SMS messaging providers, email platforms, and marketing tools used to operate our business
- Legal requirements: When required by law, court order, or regulatory authority
5. Facebook Lead Ads
We run advertising on Facebook and Instagram (Meta). When you submit a lead form through one of our ads, your name, phone number, and email address are transmitted to us and stored in our CRM system. By submitting a Facebook Lead Ad form, you consent to being contacted by our team via phone, email, and text message.
6. Cookies and Analytics
Our website uses cookies and tracking technologies to understand how visitors use our site. We may use Meta Pixel to track conversions from our ad campaigns. You can control cookie settings through your browser preferences.
7. Data Retention
We retain your personal information for as long as necessary to provide our services or as required by law. Upon request, we will remove your data within 30 days, except where retention is legally required.
8. Your Rights
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal requirements)
- Opt out of marketing communications at any time
- File a complaint with the Office of the Privacy Commissioner of Canada
9. Security
We take reasonable technical and organizational measures to protect your personal information. However, no transmission over the internet is 100% secure.
10. Contact Us
- Email: emma.pace@monstera.ca
- Phone / Text: 647-643-7037
- Address: 70 Jutland Road, Unit 16, Toronto, ON M8Z 2G6
We aim to respond to all privacy inquiries within 10 business days.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we'll update the "Last Updated" date above. Continued use of our services after any changes constitutes acceptance of the updated policy.